For home-service business owners
Paid advertising that puts your trade in front of El Dorado Hills homeowners.
A magazine mailed to 5,400 El Dorado Hills homes every month, plus 25,000 more across the surrounding communities, and targeted digital on top. One business per category, in front of the families who live in those homes.
This is a paid advertising partnership. It is not a networking group, a directory, or a community membership.
This is not only El Dorado Hills. We publish across the surrounding communities too, from Folsom and Granite Bay to Cameron Park, Shingle Springs, Placerville and Rancho Murieta. Your shop does not have to be in any of them. What matters is where your customers are.
Category availability
Where every trade stands right now.
- RoofingOpen
- HVACOpen
- ElectricalOpen
- RemodelingOpen
- FlooringOpen
- PoolOpen
- Pest controlOpen
- ConcreteOpen
- FencingOpen
- PaintingOpen
- Tree serviceOpen
- CleaningOpen
- LandscapingExpert seat taken
- PlumbingFull
An Expert seat being taken does not close a category. The standard partner slots in those categories are still open, and any trade not listed here is open, including ones we have not opened yet.
Clinton Goodrich last went through this board by hand on . No timer, no automatic counter.
Already partnered
Trades already running with us.
A partner already in your category does not close it. The Expert seat is the position that closes, and in most trades it is still open.
What partners actually got
Numbers you can actually spend.
Which is the honest way to read every other number. Roughly a quarter don’t, and the ones who stay are the ones it worked for.
CG Plumbing
1,202engagements over a 90 day window97,398 impressions across the same window.
Green Hills Landscaping
28,012homeowners reached in 90 daysThe widest channel mix on the proof page. No action data was reported for this account.
Viscuso’s, a restaurant partner
1,222clicks to call in 90 daysPlus 1,841 clicks to the website. The strongest action figures we publish, and they are from a restaurant rather than a trade. Shown because it is the clearest example of what the digital side can do, not because your category would match it.
Clicks to call are not answered calls, and none of these are sales. Two of the six published accounts reported no action data at all and say so on the proof page rather than substituting a reach number.
What the Expert seat actually is
An Expert Contributor is a paid advertising position. It is not an award, a ranking, a designation, or a credential this publication confers on anyone. Nobody is named an authority by us.
What it carries is category exclusivity and a credited column in the magazine. Because Expert Contributors are long term partners, the level of discount extended to them works out to a full year of advertising free.
Learn how Expert Contributors earn an extra year of free advertising as partners when you book a 30 minute meeting.
Three ways in
Pick the one that matches where you are.
Start here
Check if your category is open
Six questions. I come back with what’s open in your category, what it would cost, and the reach.
Still weighing it up
15 minute discovery call
A quick phone call about your market and your category. No pitch.
Book 15 minutesReady to move
30 minute meeting
The full walkthrough, in person or on Zoom. This is where the Expert year gets explained.
Book 30 minutesOr skip all of it and call me. (530) 306-1881
Straight answers
The questions owners actually ask.
What does $360 a month actually buy?
The entry placement: a real, consistent presence in front of affluent local households rather than a token one. Most partners land between $1,000 and $2,500 a month once print, digital and listings run together, which is the range where the same household starts seeing you in more than one place.
I am in Folsom, Placerville or Carmichael. Does that disqualify me?
No. The customer market is what matters, not your business address. Most of our partners are based outside El Dorado Hills and want work inside it.
There is already a company in my trade on your wall. Is my category gone?
Almost certainly not. A partner in a category does not close it. Every category holds one Expert Contributor plus a small number of standard partners, so the Expert seat is the only position that closes. Right now Plumbing is the only trade with nothing left.
What does the monthly report show me, and what can it not show?
It shows what your advertising was seen by and what people did: impressions, reach, and where the dashboard reports it, clicks to call and clicks to your website. It cannot tell you how many of those calls were answered or how many became jobs, because that happens on your phone and not in our dashboard. Anyone who tells you otherwise is guessing.
Can you guarantee me work?
No, and nobody honest can. What we can tell you is what it costs, how many households it reaches, and what six named partners got over a 90 day window, including the ones whose numbers were modest.