Paid advertising for law, accounting, financial, insurance, lending, health and veterinary practices
Put your name on the dining room table of 25,000+ affluent Greater Sacramento homes.
Our print reaches 25,000+ affluent homes a month across six markets led by El Dorado Hills, and you choose which carry your ad. Online, your ads reach 15,000 to 100,000 homeowners a month, depending on the package, at rates one practice can’t get alone.
This is paid advertising, not a membership or an award. Placements start at $360 a month for an eighth-page ad in El Dorado Hills Neighbors, mailed to 5,400+ El Dorado Hills homes. The widest coverage starts at $3,000 a month.
Six fields. Clinton Goodrich, the local owner, replies himself with what’s open in your category and asks which markets you want. Rather text? Text (530) 306-1881.
Partners include
- Boyechko Dental
- Knoblauch Insurance
- Dignity Medical Aesthetics
- Age In Place Sacramento
- Livity Treatment
- 4CHR Consulting
- Farrell Photography
- GCPE
“Not only do we have very good ROI, but the most enjoyable part is the working relationship we have created.”
A name here advertises with us. It doesn’t mean that business holds its category’s Expert seat: the board below is the record.
In print
It lands on the dining room table. It stays in the home all month.
Your ad runs in a private community magazine that affluent homeowners and families actually read, because it’s about them, for them and partly written by them. It stays in the home for the month. Our own team designs your ad, and you approve the final proof before anything prints.
El Dorado Hills is the flagship: 5,400+ homes mailed every month, and 89.4%+ of them read it. Those homes are part of the 25,000+, not added on top. You choose which markets your ad runs in: the entry placement is an eighth-page ad in El Dorado Hills Neighbors, and wider coverage adds more of them.
- El Dorado Hills
- Rancho Murieta
- Roseville
- Fair Oaks
- Gold River
- Southport
Expanding, with digital available now: Folsom, Rocklin, Placerville, Cameron Park, East Sacramento and Elk Grove.
Online
Your office stays where it is. Your advertising goes where you point it.
The table puts your name in the home. Digital puts it in front of homeowners on their phones and screens the rest of the month, geo-targeted to the communities you choose, including communities outside the six print markets, whether or not they’re near your office.
It runs on Google, Bing, Facebook and Instagram, plus display, video and mobile, with real-time reporting. An impression is what the money buys, not what it earns.
Where your campaigns run
- Bing
The ad platforms limit how finely ads in those categories can be targeted. If you’re in one of them, or your profession has its own advertising rules, the 15 minute call covers what that changes for yours before you spend anything.
30,000 to 280,000 ad impressions a month, depending on the package.
Your office can be in Folsom, Roseville, Sacramento or anywhere else.
Category availability
Every professional category on the board is still taking partners.
This is the El Dorado Hills board, checked by hand. Each category has one paid Expert seat, and standard partner slots stay open either way. Tap your category and the form opens with it already chosen.
Where a category’s Expert seat is taken, another practice holds that seat, and yours can still run a standard placement. Categories are unlimited, so if yours isn’t on this El Dorado Hills board, its Expert seat there is open.
Clinton Goodrich last went through this board by hand on . No timer, no automatic counter.
The Expert Contributor seat
The one Expert seat in your category, in the markets you select.
The Expert Contributor seat is a paid advertising position. It isn’t an award, a ranking, a designation, an endorsement or a credential.
What you pay for is category exclusivity in the markets you select, where the seat is open, and a credited column in the magazine. In each market, a category holds one Expert Contributor plus a small number of standard partners, so other businesses in your category can still run their own ads. What’s exclusive is the Expert seat and its column.
Regulated practice? You approve the final proof of your ad and your column before anything prints. If you or your compliance team have rules on titles or labels, bring them to the call and we’ll start there. If the word Expert doesn’t fit your rules, a standard partner placement is your ad under your own name, with no Expert title.
Seat taken in your category? A standard partner slot is still open to you. Your ad runs in print in the markets you choose, designed by our team and approved by you before it prints, and your digital campaign runs in the communities you pick. What it doesn’t include is the category exclusivity or the credited column.
Learn how Expert Contributors earn an extra year of free advertising as partners when you book a 30 minute meeting. Booking commits you to nothing.
The rates
Why one practice can’t buy these rates alone.
You’re not buying as one practice. You’re buying through the national Best Version Media platform, and its contract size with the ad platforms gets partners premium placements and far more impressions for the money than one practice buying alone. Digital programs run on high-end advertising systems that normally cost thousands just to start.
Get started
From $360 a monthAn eighth-page ad in El Dorado Hills Neighbors, mailed to 5,400+ homes every month.
Most partners
$1,000 to $2,500 a monthPrint, digital and online presence running together.
Widest coverage
From $3,000 a monthPremium print in El Dorado Hills or placements across several markets, plus the full digital build and a website. Multi-market programs are scoped to the footprint you want.
Platform figures are the national Best Version Media platform, not the local publication.
Break-even
How many new clients would cover it?
Enter what one new client or patient is worth to you, pick a monthly figure from the public prices, and see how many new clients a year would cover the cost. It’s a number you can check against your own books.
Use the figure you’d judge any marketing by: first-year fees, average case value, or what a client is worth across the years they stay. The math runs in your browser, and this page doesn’t store or send the number.
At $1,000 a month, or $12,000 a year, divide by what one new client or patient is worth to you.
This is break-even arithmetic, not a forecast. It shows how many new clients would cover the annual cost, not how many to expect, and nobody can honestly promise that number in advance.
Proof, and its limits
76% of partners renew.
Renewal is partners deciding, with their own money, to keep going.
“Not only do we have very good ROI, but the most enjoyable part is the working relationship we have created.”
For practices and firms, one case is published so far: Boyechko Dental, which paired a print feature with targeted digital and had its listings cleaned up across 54 directories, with its full 90 day figures on the proof page. Every other published case is a trade business or a restaurant, and I’d rather tell you that than stretch one to fit your practice.
Measurement
What your reporting will show, and what it won’t.
Both lists, before you spend anything.
Your digital results in real-time reporting, such as reach and impressions, plus actions like engagements and website clicks wherever the dashboard reports them.
Regular reviews with Clinton and the team, in plain English.
A performance number for print, such as leads, cost per lead or revenue. A printed page doesn’t produce one, so none will be invented.
Which new clients came from your advertising. That’s settled at your front desk, not in a dashboard.
Put your own tracked phone number or QR code on your ad, and ask every new client how they first heard your name. Together they’re a simple, honest check on print.
Three ways in, and a phone
This page gives you ranges. Clinton gives you your numbers.
Pick whichever suits you. Each one reaches Clinton Goodrich, the local owner and publisher, who runs your account personally. Asking commits you to nothing.
Start here
See what’s open in your category
Six fields: business, name, phone, email, category and ZIP. Clinton replies with what’s open in your category, including its Expert seat, and asks which markets you want, then gives you the cost and reach for those.
Still weighing it up
15 minute call
A short phone call about your category and the communities you want. A conversation, not a presentation.
Book 15 minutesReady to decide
30 minute meeting
In person or on Zoom. It’s where you learn how Expert Contributors earn an extra year of free advertising as partners, and we go through the rest together:
- How Expert Contributors earn the extra year
- What’s open in your category today
- What your category would cost, in the markets you want
- What your reach would be, in print and online
- What your reporting would show
Rather just talk? Call (530) 306-1881 or send a text. Clinton answers his own phone.
Straight answers from Clinton Goodrich
What practice owners ask first.
I’m in a regulated profession. Can my compliance team approve this?
That’s their call, and I’d ask them before you ask me. What they’d be reviewing is a paid advertisement and, if you take the Expert Contributor seat, a paid position with category exclusivity in the markets you select, where the seat is open, and a credited column. You approve the final proof of everything before it prints. If you’re a solo practice, you’re the compliance team. Bring your rules on titles and labels to the call and we’ll start there. If the word Expert doesn’t fit your rules, a standard partner placement carries no Expert title.
My office isn’t in El Dorado Hills. Does that matter?
No. Your office can be in Folsom, Roseville, Sacramento or anywhere else. You’re buying access: print in the markets you select, and digital geo-targeted to the communities you choose, whether or not they’re near your office.
Which areas does print reach?
25,000+ affluent homes a month in combined print across El Dorado Hills, Rancho Murieta, Roseville, Fair Oaks, Gold River and Southport, El Dorado Hills included. In Folsom, Rocklin, Placerville, Cameron Park, East Sacramento and Elk Grove, digital is available now. If the community you want isn’t listed, tell Clinton when he replies or on the 15 minute call.
What does it cost, and what does $360 buy?
$360 a month is an eighth-page ad in El Dorado Hills Neighbors, mailed to 5,400+ El Dorado Hills homes. Most partners run $1,000 to $2,500 a month with print, digital and online presence together. The widest coverage starts at $3,000 a month, and multi-market programs are scoped to the footprint. The 25,000+ is the combined print footprint across all six markets, so the entry placement reaches El Dorado Hills, not all of it.
Why can’t I get these rates on my own?
Because you’re not buying as one practice. The national Best Version Media platform’s contract size with the ad platforms gets partners terms a single local business can’t buy alone.
My category’s Expert seat is taken. Is there still a place for me?
Yes. Another practice holds the Expert seat, and you can still run your own advertising in print and online, without the category exclusivity or the credited column. The category check confirms it for yours.
Do you have proof from a practice like mine?
One published case so far: Boyechko Dental, with its full 90 day figures on the proof page. Every other published case is a trade business or a restaurant. Beyond that, there are the partners already on board, 76% of partners renewing and a 5.0 rating on Google. What I won’t do is promise you a number of new clients. Nobody honest can.
What happens on the 15 minute call?
It’s a conversation, not a presentation. You tell me your category and the communities you want to reach. I tell you what’s open, where the cost would likely sit and what the reach would be. If it isn’t a fit, I’ll say so. If it is, the 30 minute meeting is where we get to your numbers and how Expert Contributors earn an extra year of free advertising.
Start here
Start with your category.
Six fields. Clinton comes back with what’s open and asks which markets you want, so he can price it. Or call or text (530) 306-1881.